Episode 19: Flag on the Play - Super Bowl Edition

Global creative luminary Matt Cramp, one of the minds behind last year's "Edgar Scissorhands" spot for the Cadillac Lyriq  joins the Yonder Boys to deliver an electrifying alternative to featuring a new(ish) form of transportation.  He tells is the extradordiary story that led to this  spot — with their only creative brief being to "win the superbowl."

Geoffrey and Greg start off praising  Rivian's attempt to build a lifestyle brand, but can't get away from the problems facing the EV industry as a whole - lower consumer demand than hoped by now. Hertz and Ford among the many hedging their bets on electrification. 

We wrap the show with a rant that questions Biden's $632 million plan to extend the nations charging network - what comes first, the chicken (supply) or the egg (demand). Game on, people.